● Effectiveness of capturing consumer attention
① Model : No a specified model, No celebrity.
자사제품에 대한 소비자의 자아 관련성을 높이기 위한 방법 중 하나인 '표적소비자와 유사한 모델'사용 (One method of increasing the self-relevance of its products for consumers is a using models who are similar to target consumers.)
▶Good
Among principle of G
I. Listening Comprehension
1. 짧은 대화
문제1) 다음의 짧은 대화를 듣고 연결될 수 있는 가장 적절한 응답을 고르시오.
M : What’s wrong with you? You look so serious.
W :
(a) That would be great.
(b) I understand completely.
(c) The mirror is broken. I’m afraid something bad will happen.
(d) Let’s go
identity. In Korea, in 1969 the first credit card was introduced by Shinsegae and 1999, credit card had activate by the policy the government to promote consumer afterward IMF. But Liquidity crisis due to reckless competition was welcomed in 2003. The period called “Card crisis” .After Card crisis credit card maket was subdivided department of corporate credit card companies and department of
마케팅 개념의 변천
마케팅 활동이 전개되어 오면서 역사적으로 기업이 마케팅 관리상에서 지향하여야 할 이념이 변화, 발전해 왔다. 이러한 마케팅 개념의 역사적 변천단계는 크게 나누어보면 5단계로 나누어 볼 수 있다.
1. 생산개념
생산개념은 소비자들이 제품을 구입할 여유가 있고 소비자
Acquired the first ‘certification of K4 & K4E’ from government
Acquired the ‘NT Mark’
‘IR52 Changyongsil prize’
‘The Best E-commerce Technology’ prize of 1999
Win the ‘industrial prize for venture company’ of 1999
Selected ‘one of Korea 100 technologies in 20th century’
Win ‘Customer Hit prize of 2000 elected by Korea daily paper
‘Best Internet Technology Compa
The Objective
Make comprehensive customer information accessible instantaneously
Enable effective account management
Optimize customer-facing processes
The Solutions and Services
mySAP CRM
SAP NetWeaver® platform, including the SAP NetWeaver
Exchange Infrastructure and SAP NetWeaver Business Intelligence components
The Benefits
2) Meaning of veil through real example
In France at the moment there is a big controversy about the recommendation by a government commission and by the president, to ban the wearing of religious symbols such as the Islamic veil (the hijab) in state schools. The government declares that this proposed ban is in keeping with France's long tradition of secular education, and also that it would pro
identities by producing meanings about "the nation" with which we can identify; these are contained in the stories which are told about it, memories which connect its present with its past, and images which are constructed of it.
민족 문화는 우리가 동일화할 수 있는 ‘민족’에 대한 의미를 생산하면서 정체성을 구성한다. 그리고 이 의미는 민족에 대한
1. Company Overview
Young-Cheol Burger is a very special place among the Korea University students. Since it had been opened as a street stall at Anam-dong by 2000, Young-Cheol burger has known for its unique taste and fresh ingredients, as well as a favorable and generous character of the owner, Young-Cheol Lee. He keeps trying to keep track of his customers who change rapidly developing new
comprehension, accurate pronunciation,
recognition of speech symbols as graphic signs on the printed
page, and ability to reproduce these symbols in writing
Long-range Objectives
Must be language as the native speaker uses it
There must be some knowledge of a second language as it is
possessed by a true bilingualist
Oral proficiency, Oral fluency
Mike: What does your moth